Kellogg looks to revitalise cereal business
Kellogg continues to see its cereal sales come under pressure and is set to launch a marketing push that puts its namesake brand front and centre. But will that be enough to revitalise that part...
Kellogg is set to focus its energies on boosting the profile of its namesake "master brand" in a bid to regain market share.
Kellogg today (6 February) posted higher fourth-quarter profits but saw its shares fall in early trading after its top line missed Wall St forecasts.