Kellogg's "efficiency and effectiveness" drive Archives - Just Food
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Kellogg's "efficiency and effectiveness" drive

Best bits: Kellogg may have to be more radical

Best bits: Kellogg may have to be more radical

The first significant impacts of Kellogg's plan to free up resources to boost its faltering business in mature markets (and invest in emerging economies) were revealed last week. However, the US food group may have to make bolder moves to shore up its long-term growth prospects.