Kellogg's "efficiency and effectiveness" drive

US: Kellogg builds snacks plant in Malaysia

Kellogg is to build a snacks factory in Malaysia as part of plans to up its investment in emerging markets.…

Best bits: Kellogg may have to be more radical

The first significant impacts of Kellogg's plan to free up resources to boost its faltering business in mature markets (and…

GLOBAL: Kellogg to close plants in Australia, Canada

Kellogg is to close plants in Australia and Canada as it embarks to lower costs and improve efficiency across its…

On the money: Kellogg targets cereal for focus of reinvestment

Kellogg has said its core cereal business will be a key focus of the reinvestment from its four-year cost-cutting programme.…

US: Kellogg to cut 7% of workforce, lowers FY outlook

Kellogg is to cut around 7% of its global workforce as it revealed flat third-quarter sales and lowered its full-year…

Breakfast cereal: Are cereal sales in developed markets going soggy?

Breakfast cereal sales in mature markets are under growing pressure. While, broadly speaking, volume and value sales have been fairly…

Breakfast cereal: Hard work ahead to revitalise sales in US

Breakfast cereal is still big business in the US but sales are flat and volumes down. However, there are some…