Every now and then, a deal is done that significantly alters the direction of a business. Diamond Foods' agreement to buy the Pringles brand looks set to do just that, tripling the size of the...
Diamond Foods, which today (5 April) agreed to buy global snacks business Pringles, said it plans to leverage the brand's distribution channels to extend the reach of its other products, such as Kettle Chips and Pop Secret.
Diamond Foods has struck a deal to buy the Pringles snack brand from consumer goods giant Procter & Gamble for US$2.35bn.
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