Kraft outlines ambitions for snacks arm Mondelez Archives - Just Food
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Kraft outlines ambitions for snacks arm Mondelez

Best bits: Kraft rolls up sleeves and prepares for split

Best bits: Kraft rolls up sleeves and prepares for split

A year on from an announcement that stunned the industry, Kraft Foods has revealed the formal split of its business in two will take place this autumn. There have been concerns over the performance of the company that will focus on the North American grocery sector but Kraft's first-half results indicated some resilience.

In the spotlight: Kraft split revives Cadbury’s belief in focus

In the spotlight: Kraft split revives Cadbury’s belief in focus

Kraft Foods' decision to split itself in two has surprised industry watchers, not least because the US food giant believes the two companies - a North American grocery business and a global snacks maker - will benefit from greater focus. However, as Dean Best writes, we have had that argument before - when Cadbury tried to fend off Kraft's takeover bid in 2009.