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    Kraft sweetens Cadbury offer

Kraft sweetens Cadbury offer

Cadbury's acceptance of Kraft Foods' takeover bid raised eyebrows yesterday (19 January) not least because of the UK confectioner's fierce criticism of the US food giant's business and management. Dean Best argues that, despite the Dairy Milk maker insisting Kraft's higher offer is "good value" for the company's investors, Cadbury's board was presiding over a business worth much more.

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