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Looking out for innovation

General Mills hopes to win with innovation

In today’s competitive marketplace, innovation is vital for maintaining growth, and the key to innovation is creativity. With that in mind, General Mills has launched an initiative aimed at tapping into expertise and original thinking...

US: General Mills predicts sales slowdown, ups NPD investment

US: General Mills predicts sales slowdown, ups NPD investment

General Mills, the second-largest US cereal manufacturer, told investors yesterday (11 January) that it plans to increase its spending on launching new products in an effort to counter the sales slow-down it has witnessed in the last six months of the company’s financial year.