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Making it big in Japan

Building packaged food brands in Japan

Foodex, Japan and Asia’s largest food exhibition, opened this week (13 March) and non-Japanese firms looking to enter this large and lucrative market are flocking through the doors. But how do you go about starting...

Japan leads the way in packaging innovation

Japan leads the way in packaging innovation

Japan’s obsession with detail has led to one of the most advanced packaging cultures in the world. Innovation and consumer attitudes are high on the agenda, a lesson food companies of the West would do well to learn, Michael Fitzpatrick believes.

Import channel offers foreign food brands access to Japan

Import channel offers foreign food brands access to Japan

Japan is a tough nut for foreign food brands to crack. Its consumers may be wealthy, but they are also difficult to please. Intense competition and a complicated retail structure discourage foreign entrants, but Rupert Sutton explores a sales channel that is not only profitable but also surprisingly straightforward, as Waitrose has shown with its private-label products.