Manassen Foods Archives - Just Food
Join Our Newsletter - Get important industry news and analysis sent to your inbox – sign up to our e-Newsletter here
X

Manassen Foods

BRICs and beyond: How Bright Food is furthering its international strategy

BRICs and beyond: How Bright Food is furthering its international strategy

State-backed Chinese food giant Bright Food Co. continued to make progress with its "go global, bring in" ambition when it acquired a majority stake in Italian olive oil manufacturer Salov Group last week. The move is typical of Bright's international strategy as the group continues to further its agenda to grow globally and bring overseas brands to Chinese consumers. Katy Askew reports.