The surprise appointment of Loblaw COO Dalton Philips as Morrisons chief executive has prompted a measured response in the market. Impressive CV aside, Philips remains a relatively unknown quantity in UK retailing, prompting analysts and investors alike to adopt a 'wait and see' approach. Nevertheless, the question on everyone's lips is whether Philips will usher in a new strategic direction at the UK's fourth-largest supermarket group. Katy Humphries reports.