Multi-channel marketing
Follow the money into multi-channel marketing
Putting the right ad in the right place to achieve maximum response has always been a challenge. Now, though, just…
Is Second Life a new opportunity for food marketers?
A new world is waiting to be conquered by food manufacturers and retailers. Social networking websites such as Second Life…
US: Brands favouring online marketing to attract kids
The Kaiser Family Foundation has released a report saying that 85% of the top food brands using TV advertising also…
Food manufacturer web games discourage exercise
Soaring child obesity rates are forcing food manufacturers to back away from TV advertising. So isn’t it a trifle absurd…
