Follow the money into multi-channel marketing
Putting the right ad in the right place to achieve maximum response has always been a challenge. Now, though, just…
Putting the right ad in the right place to achieve maximum response has always been a challenge. Now, though, just as consumers have increased choice of products available to them, so advertisers have increased choice of ways to promote those products. Bernice Hurst reports.
Putting the right ad in the right place to achieve maximum response has always been a challenge. Now, though, just…
A new world is waiting to be conquered by food manufacturers and retailers. Social networking websites such as Second Life…
The Kaiser Family Foundation has released a report saying that 85% of the top food brands using TV advertising also…
Soaring child obesity rates are forcing food manufacturers to back away from TV advertising. So isn’t it a trifle absurd…
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