Nutrition labelling - the US Archives - Just Food
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Nutrition labelling - the US

Health’s reign over US innovation to continue

Health’s reign over US innovation to continue

Innovation is critical for all in the food industry but developing, making and then selling any new product is fraught with pitfalls - only a small percentage make it from the drawing board to supermarket shelf. Analysts IRI has issued its list of the top ten best-selling food and beverage products in the US last year. IRI’s Sheila McCusker talked to Dean Best about the ingredients a brand needed to succeed in 2007 – and gave the analysts’ forecasts for NPD in 2008.