Premier Foods "liberated from past" Archives - Just Food
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Premier Foods "liberated from past"

In the spotlight: Premier Foods aims to bring home bread with Hovis JV

In the spotlight: Premier Foods aims to bring home bread with Hovis JV

Premier Foods plc announced earlier this week that it will establish its bread business as a standalone joint venture, in which US private equity firm Gores Group will hold a majority stake. The company clearly hopes that - in conjunction with its new partner - it will be able to rejuvenate its the struggling bakery unit. Nevertheless, a number of challenges lie ahead for the heavily indebted UK food major. Katy Askew reports.

Comment: Is austerity Premier too focused on cost?

Comment: Is austerity Premier too focused on cost?

Premier Foods' new austere message has encapsulated the mood of the time. Gone are the days of frivolity - this firm is knuckling down and reducing complexity across the board. However, cutting costs may lead to higher margins - but the detail Premier has given on how it plans to invest behind its brands has been scant to say the least.