Promotions continue to drive US grocery
The CEO of US food group General Mills said he expects the promotional environment in the US to "moderate" in the next six months.
The US grocery sector is in a state of flux as we head into 2011 with suppliers and retailers feeling the effect of weak consumer confidence and consolidation appearing more likely.
Following Kellogg and Campbell Soup Co., ConAgra Foods has become the latest US food manufacturer to adopt a somewhat pessimistic tone when looking ahead to 2011, writes Dean Best.
Those hoping that the tide had turned for Campbell Soup Co. would have been disappointed when the US food maker published its first-quarter results on Tuesday (23 November).
It was a cautious Kellogg management team that addressed investors and analysts in the US yesterday (2 November).