Marks and Spencer is once again putting its Plan A corporate responsibility platform centre stage, while Tesco has also raised its environmental profile recently. However, Ben Cooper writes, allegations by Greenpeace that both retailers, along with others, have been sourcing beef from deforested areas of Brazil underline how careful companies have to be when staking out the moral high ground.
A number of environmentally-friendly initiatives and products have been unveiled by food companies in the lead up to Earth Day, which is marked today (22 April). But how strong is mainstream consumer interest in green issues? Ben Cooper examines the degree to which environmental concerns are shaping consumer motivation in the US food market.