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Seizing India's potential

India briefing: The challenge of distribution

India briefing: The challenge of distribution

India is a country of markets within markets, involving numerous languages, varying tastes and cultural preferences - posing challenges to nationwide advertising and marketing and hindering pan-Indian distribution. Such problems are hindering growth but, as Raghavendra Verma writes from New Delhi, there are solutions for FMCG companies.

India briefing: Foreign, domestic FMCG firms fight for share

India briefing: Foreign, domestic FMCG firms fight for share

India presents significant potential to overseas FMCG firms - and some, like PepsiCo, Cadbury and United Biscuits have built big businesses in the market. However, India has its own domestic titans while there are smaller firms that can compete by offering products that are different to bigger foreign brands. Raghavendra Verma reports from New Delhi.

India briefing: FDI promise remains for reluctant investors

India briefing: FDI promise remains for reluctant investors

In September last year, India's government relaxed regulations allowing foreign direct investment (FDI) in multi-brand retail. One year on and the reaction from international investors has been lukewarm. Michelle Russell takes a look at why international grocery retailers have not yet taken advantage of the new rules and whether this is likely to change in the foreseeable future.

India briefing: The changing landscape of food retail

India briefing: The changing landscape of food retail

India has an estimated population of 1.24bn and has become one of the most attractive emerging markets. The country's retail scene is still dominated by smaller, traditional outlets but, with incomes rising, Western-style modern chains are growing. Indian grocers lead that segment, with recent changes to rules on foreign investment so far failing to attract overseas companies. Michelle Russell reports.