Social media - the potential and the pitfalls Archives - Just Food
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Social media - the potential and the pitfalls

Social media: retailers react to consumer interaction

Social media: retailers react to consumer interaction

The world's retailers are increasing their use of social media to promote offers and interact with consumers. However, shoppers also use networks to interact with each other, which can benefit business but is also eroding price as a weapon of competitive advantage.

Social media: the search for success

Social media: the search for success

Social media is likely to assume ever-greater significance within the global food industry but, writes Jonathan Thomas, there is still uncertainty among marketers over how to make the most of the phenomenon.