EUROPE: EU approves stevia sweetener use
The European Commission has formally approved stevia sweeteners for use within the European Union for the first time.
Food and drink manufacturers in the EU can now use the sweetener stevia in their products after the ingredient got the green light from Brussels. But does stevia have potential or has the headlines been driven by hype?
The European Commission has formally approved stevia sweeteners for use within the European Union for the first time.
After stevia producer PureCircle today (19 September) reported an annual loss, industry observers may question whether the alternative sweetener is…
Brussels has yet to fully clear the use of natural sweetener stevia in the EU but already suppliers are preparing…
ByWith the pull of consumer demand for diet or low-sugar foods and the push of regulatory pressure to reformulate products,…
ByThe food industry is paying increasing attention to stevia, a natural, zero-calorie sweetener that its suppliers claim can help manufacturers…
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