The battle for cereal bowls in the US
On the money: Kellogg CEO looks to 2011 after “disappointing year”
Kellogg CEO David Mackay today (2 November) attempted to look ahead to 2011 after admitting the US cereal giant had…
In the spotlight – Competition in the US cereal sector
The US cereal industry has been highly price sensitive in recent years, as evidenced by the rise in popularity of…
US: Commodity costs push General Mills to up cereal prices
General Mills, the US food group behind cereal brands Big G and Cheerios, has upped the list price for selected…
US: Kellogg lowers 2010 earnings target
Kellogg today (21 October) cut its full-year 2010 earnings target amid a "weaker performance" in some of the US giant's…
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