Food manufacturers have been confronted with the meteoric rise of the e-commerce channel in the UK. A rude awakening awaits those that tackle the online challenge with a bricks-and-mortar mentality, Andrew Don suggests.
US retail giant Kroger, one of the largest traditional supermarket chains in the country, today (2 July) announced a deal that showed it has recognised two key macro trends in the grocery sector - and wants a piece of the action.
Amazon's consumer packaged goods (CPG) opportunity is valued at at least US$222bn annually in the US according to analysts at Sanford C Bernstein and it is targetting this opportunity aggressively, quickly becoming an important channel for CPG manufacturers. But with a significantly different audience base and a very different approach to selling goods, how can CPG firms make the Amazon channel work for them? Hannah Abdulla explores.
With CPG sales migrating online, innovative delivery methods being developed by the likes of Amazon will have profound implications for food manufacturers, SGK Europe's John Lawrence suggests.
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