Food advertising spotlight switches to EU
This week, in a bid to display their seriousness in tackling child obesity, the EU's biggest food firms signed up to a set of marketing commitments. Similar moves in the US are, after initial fierce...
The EU pledge on food advertising
UPDATE – EU: Consumer body slams voluntary ad limits
The EU should introduce mandatory restrictions on advertising junk food to children, instead of relying on today’s (11 December) voluntary pledge, according to a European consumer watchdog.
EU: Food giants signs kids’ marketing pledge
A slew of the world’s largest food companies have pledged to stop advertising junk food to children under the age of 12 throughout the EU by the end of next year as the industry bids to help alleviate childhood obesity.
US: Food giants make pledge on kids advertising
Eleven of the biggest food and beverage companies in the US have pledged to adopt fresh rules on advertising to children under the age of 12.
