The just-food interview – Shingo Ito, Otokomae Tofuten
The soybean curd tofu has grown from being an Asian specialty to become a popular food in western markets. In…
The just-food interview – Otokomae Tofuten
The soybean curd tofu has grown from being an Asian specialty to become a popular food in western markets. In this month?s just-food interview, Rupert Sutton met with Shingo Ito, the president of Japanese tofu producer Otokomae Tofuten, which earlier this year took its unconventional approach to selling premium tofu into the US.
JAPAN: Tofu producer in bid to revive sales
A Japanese tofu producer is hoping to revive demand in the category with the launch of a brand containing less…