The potential sale of Burton's Biscuit Co. Archives - Just Food
Join Our Newsletter - Get important industry news and analysis sent to your inbox – sign up to our e-Newsletter here
X

The potential sale of Burton's Biscuit Co.

just the answer: Burton’s Biscuit Co. CMO Stuart Wilson

just the answer: Burton’s Biscuit Co. CMO Stuart Wilson

Burton's Biscuit Co. is the UK's second-largest biscuit maker, producing iconic brands from Jammie Dodgers to Wagon Wheels and Maryland Cookies. Earlier this month, it emerged that the company's private equity owners, Apollo Management and CIBC, have hired advisors to look at options for the business, including potential sale. Apollo and CIBC took ownership of Burton's in 2011 and, since then, the company has focused its operations, developed its strategic initiatives to drive growth and shaken up its manufacturing base to improve profitability. Burton's chief marketing officer Stuart Wilson spoke to just-food about how management plans to drive continued growth in the biscuit sector.

UK: Burton’s Foods quadruples net profit

UK biscuit manufacturer Burton's Foods has quadrupled its annual profits after its licence to make products for Cadbury drove an increase in sales. The company, which owns brands including Maryland…