Kraft follows its gut instinct
The recent tie-up between Swedish biotech company Probi and Kraft Foods underlines how significant the probiotic food sector is becoming…
The rise and rise of probiotics
The recent tie-up between Swedish biotech company Probi and Kraft Foods underlines how significant the probiotic food sector is becoming to major food producers. Probi will be supplying probiotic ingredients for Kraft?s expanding LiveActive range, aimed at tapping into a market where consumer interest and sales are on the rise. Ben Cooper reports.
UK: Yoghurt sales near GBP1bn
Sales of yoghurt in the UK rose to almost GBP1bn (US$2bn) in 2007 as the trend for healthier eating among…
US: Kraft strikes deal with Probi over LiveActive
US food giant Kraft Foods has struck a supply deal with probiotic R&D company Probi that is likely to see…
US: Danone US arm sued over probiotic ads
Danone’s US subsidiary has been hit with a lawsuit that claims the company of using false advertising to promote its…
The just-food interview, Hisashi Satoi, Yakult USA
Yakult, the probiotic yoghurt drink famed the world over, has just launched into the mainstream US market for the first…
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