The recent tie-up between Swedish biotech company Probi and Kraft Foods underlines how significant the probiotic food sector is becoming to major food producers. Probi will be supplying probiotic ingredients for Kraft’s expanding LiveActive range,...
Sales of yoghurt in the UK rose to almost GBP1bn (US$2bn) in 2007 as the trend for healthier eating among UK consumers continues to grow.
US food giant Kraft Foods has struck a supply deal with probiotic R&D company Probi that is likely to see a commercial product on the shelves “within a few months”.
Danone’s US subsidiary has been hit with a lawsuit that claims the company of using false advertising to promote its probiotic yogurt in the country.
Yakult, the probiotic yoghurt drink famed the world over, has just launched into the mainstream US market for the first time. In this month's just-food interview, Dean Best caught up with Hisashi Satoi, vice president for sales and marketing at Yakult USA, to find out how the Japanese brand is trying to win over consumers sceptical about the benefits of bacteria.
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