The rise and rise of probiotics Archives - Just Food
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The rise and rise of probiotics

Kraft follows its gut instinct

The recent tie-up between Swedish biotech company Probi and Kraft Foods underlines how significant the probiotic food sector is becoming to major food producers. Probi will be supplying probiotic ingredients for Kraft’s expanding LiveActive range,...

UK: Yoghurt sales near GBP1bn

UK: Yoghurt sales near GBP1bn

Sales of yoghurt in the UK rose to almost GBP1bn (US$2bn) in 2007 as the trend for healthier eating among UK consumers continues to grow.

The just-food interview, Hisashi Satoi, Yakult USA

The just-food interview, Hisashi Satoi, Yakult USA

Yakult, the probiotic yoghurt drink famed the world over, has just launched into the mainstream US market for the first time. In this month's just-food interview, Dean Best caught up with Hisashi Satoi, vice president for sales and marketing at Yakult USA, to find out how the Japanese brand is trying to win over consumers sceptical about the benefits of bacteria.