The rise and rise of probiotics

Kraft follows its gut instinct

The recent tie-up between Swedish biotech company Probi and Kraft Foods underlines how significant the probiotic food sector is becoming…

UK: Yoghurt sales near GBP1bn

Sales of yoghurt in the UK rose to almost GBP1bn (US$2bn) in 2007 as the trend for healthier eating among…

US: Kraft strikes deal with Probi over LiveActive

US food giant Kraft Foods has struck a supply deal with probiotic R&D company Probi that is likely to see…

US: Danone US arm sued over probiotic ads

Danone’s US subsidiary has been hit with a lawsuit that claims the company of using false advertising to promote its probiotic…

The just-food interview, Hisashi Satoi, Yakult USA

Yakult, the probiotic yoghurt drink famed the world over, has just launched into the mainstream US market for the first time. In this…