Gluten free: The marketing and regulatory environment
As the market for gluten-free foods expands in the future, it is highly likely the way companies target and market their products may undergo some form of change.
The rise of gluten-free
Gluten free: Germany, Canada, Australia among other growth markets
Aside from the US and UK, where the gluten-free category is witnessing strong growth, there are a number of other gluten free markets look likely to develop elsewhere over the coming years.
Gluten free: The US market
In addition to being one of the world's largest markets for gluten-free foods, the US continues to represent one of its fastest growing.
Gluten free: The UK market
The UK continues to witness a rapid increase in demand for gluten-free foods. The sector represents the largest within the UK market for free-from foods, targeted at people with food allergies or intolerances, and it is a category seeing dramatic growth.
US: FDA proposes gluten-free labelling standards
The US Food and Drug Administration has proposed standard definitions for manufacturers who want to label their products as being gluten-free.
Category crunch: What opportunities lie ahead in UK gluten-free?
The gluten-free sector in the UK has recorded recent growth. With ongoing innovation helping to push growth, there still remain opportunities for improvements around range, texture and flavour. Petah Marian…
Category crunch: The rise of gluten-free foods in the UK
Improving coeliac diagnosis rates and the increasing number of people becoming aware of the benefits of a gluten-free diet are driving growth in the sector in the UK. In part…
