The roll-out of food labels designed to help US shoppers eat more healthily has been halted after food safety officials started an investigation on whether nutrition claims within the labels were misleading.
The number of US food manufacturers that have joined the Smart Choices Program, a labelling scheme drawn up to encourage healthy eating, is set to double within the next year, according to a leading nutritionist close to the initiative.
In a fresh bid to show they're serious about rising obesity, US food manufacturers have joined forces to launch the Smart Choices Program, an industry-wide initiative to promote healthy eating through product labelling. The move has been broadly welcomed although the jury is out on which labels will be the most effective tool in getting the US healthy. Dean Best reports.