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  1. What next for Hershey?

What next for Hershey?

Recent remarks from the Hershey Trust have again raised the question of whether its resistance to yielding control of the US confectionery company is ultimately damaging its prospects. As Cadbury Schweppes waits to see if the trust will change its view towards a merger, Ben Cooper suggests the companies represent a perfect fit from more than just a commercial standpoint.

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