What next for probiotics? Archives - Just Food
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What next for probiotics?

A bad few weeks for good bacteria

The news today that a TV ad for Danone's Actimel yoghurt has been banned by the UK’s advertising watchdog provides a further example of the controversy that has dogged the probiotics sector. Ben Cooper reports...

The just-food interview, Hisashi Satoi, Yakult USA

The just-food interview, Hisashi Satoi, Yakult USA

Yakult, the probiotic yoghurt drink famed the world over, has just launched into the mainstream US market for the first time. In this month's just-food interview, Dean Best caught up with Hisashi Satoi, vice president for sales and marketing at Yakult USA, to find out how the Japanese brand is trying to win over consumers sceptical about the benefits of bacteria.