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Brands use real time conversations to engage consumersInterview: Keys to brand's success on Twitter #engagement #relevance #realtime

By: Katy Askew | 17 April 2014

With over 200m regular users worldwide tweeting more than 500m times each day, the potential on offer for brands to reach consumers via microblogging site Twitter is self-evident. To succeed on Twitter, brands need to become a relevant, informative and amusing part of an evolving two-way conversation. Katy Askew spoke to Twitter UK sales director Dara Nasr about how food manufacturers and retailers can insert themselves into the dialogue.

General Mills posted video to explain how to use capsulesComment: General Mills could find it hard to brew growth with Keurig NPD

By: Dean Best | 17 April 2014

Food manufacturers seem to be willing to take more risks on NPD, which is encouraging after seeing years of caution and focus on nostalgia or new packaging formats. However, for those operating in struggling categories, innovation may not solve the dilemma of how to reignite growth.

In interview with just-food, Twitter UK sales director Dara Nasr praised work of SainsburyFive ways brands engage consumers on Twitter

By: Katy Askew | 17 April 2014

In an increasingly connected world, social media sites like Twitter are becoming an ever-more important way for FMCG brands to interact with consumers. With over 200m regular users worldwide tweeting more than 500m times each day, the potential on offer for brands to reach consumers via microblogging site Twitter is self-evident. Here are five tips for successful branded tweeting from just-food.

Tesco admitted online business having impact on sales in storesOn the money: Tesco admits online cannibalising stores

By: Katy Askew | 16 April 2014

Tesco CEO Philip Clarke has conceded the growth of online grocery retailing in the UK has had a negative impact on the performance of its physical stores.

Teco has invested in ranges to try to entice consumersWhat the analysts say: Has Tesco hit rock bottom?

By: Katy Askew | 16 April 2014

Tesco reported a disappointing set of full-year numbers with both sales and profits falling this morning (14 April). The UK retail behemoth has faced declining consumer spending and a battle to make its big-box stores relevant. But has the company hit the bottom of its downward curve and will the group's 2014 performance improve? Here is what the City had to say about Tesco's performance.

Some in the City have questioned effectiveness of TescoComment: Tesco under rare level of scrutiny

By: Dean Best | 14 April 2014

On Wednesday, Tesco reports its latest set of annual results - and rarely has a major retailer be under so much scrutiny.

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Current hot issue

Tesco confirms year of falling profits

Tesco confirms year of falling profits

The UK retailer's annual results, out today (16 April), underlined the challenges facing the company.

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Latest blog: just-food takes a break for Easter

By: Dean Best
17 April 2014

We're off from Friday through Monday, trying to not consume our weight in Easter eggs. The site will be back, up and running on Tuesday 22 April.

Shopper trendsShopper trends

Industry analysts IRI discuss the trends focusing the minds of manufacturers and retailers.

Consuming issuesConsuming issues

In a regular column, just-food contributing editor Ben Cooper chews over how the industry is tackling issues from obesity to labelling and from child labour to its environmental impact.

What the analysts sayWhat the analysts say

The verdict from global analysts on major company news

The just-food international basketThe just-food international basket

Exclusive data highlighting the price of brands and own-label products in key categories across Europe and the US. Compiled in association with industry analysts IRI.

Deal or no dealDeal or no deal

We look at the potential suitors when food manufacturers or retailers are up for sale - or put forward as possible takeover targets.

On the moveOn the move

just-food examines executives on the move

BRICs and beyondBRICs and beyond

Coverage and analysis of the world's fastest-growing emerging markets

Sustainability WatchSustainability Watch

We put the latest CSR moves under the microscope.

Talking shopTalking shop

The just-food team check out the latest goings-on among food retailers.

Best bitsBest bits

Dean Best's views on the industry's hot issues.

In the spotlightIn the spotlight

Which manufacturers, retailers or issues are grabbing the headlines?

On the moneyOn the money

Food companies discuss and dissect their latest results.

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