The UK arm of Denmark-based meat co-operative Danish Crown has acquired UK foodservice company Leivers Brothers for an undisclosed sum.
Danish Crown said the takeover of the Nottingham-based firm is with immediate effect from 1 March and does not require approval from competition authorities. The company said the move will double its UK foodservice business revenue.
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Danish Crown Group CEO Jais Valeur said: “Wanting to get closer to the end-users of our products is part and parcel of our 4WD strategy. This is by no means a major acquisition, but it is an important step in our efforts to create the right conditions for our UK foodservice business to be able to grow organically.”
Leivers, which was founded in 1880, “has been a supplier of bacon, fresh meat, cheese, sausages and meat to butchers, restaurants and canteens for many decades”, Danish Crown said.
CEO of Danish Crown UK Lars Albertsen added: “This is a very exciting step for the UK. While foodservice is a new business area for us, in which our pioneering spirit has brought us far in a relatively short time, next on the agenda is the integration of Leivers Brothers with the rest of our business. The synergies are obvious. I would go so far as to describe this as a major development for our foodservice division.”
Foodservice has been part of Danish Crown’s business in the UK since 2014. The group said it has “succeeded in establishing a stable base in and around London and Manchester and this is now being further expanded in the Midlands with the acquisition of Leivers Brothers”.
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