Baronie, the Belgian chocolate maker, is to end production at its Duc d’O factory in Kruibeke, moving output to sites in Bruges and Veurne.

A spokesperson for Baronie told just-food today (10 March) the decision to move the lines was made “purely on economical aspects”.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“The total production volumes concerned are too low to produce in a responsible way,” he said.

The spokesperson did assure the Kruibeke site would remain open, contrary to a number of media reports suggesting the facility would close. The site will continue to be used to house commercial departments. 

“All related production staff are being offered a job in the other two sites,” the spokesperson said, confirming that the move directly impacted 60 jobs.

“This [is part of a social plan] which is currently been drawn up,” the spokesperson added.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The transferred production at Bruges and Veurne is expected to start in September at the latest.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now