JBS-owned European meat group Moy Park is launching a new “casual dining” range to foodservice customers in the UK. 

The ten strong line of chicken products has been designed to help operators take advantage of the “de-formalised dining” sector, valued at GBP5bn (US$6.98bn), the company said. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Products include: British chicken ballotine, Katsu curry chicken melts, buttermilk wings, smoky BBQ chicken shanks, tomato and mozzarella chicken melts, southern spiced chicken thigh burger, nacho cheese steak, garlic and cracked black pepper koftas, Mexican koftas, and a gourmet herb crusted chicken burger.

Frannie Santos-Mawdsley, senior customer marketing manager of European Foodservice at Moy Park, said that the line offered something “new and exciting”. 

“Backed by a weight of insight, our new casual dining range offers busy kitchens… an innovative, consistent and fresh take on chicken, adding personality and profitability to menus. Tapping into key trends such as Americana, street-food and spiciness as well as traditional British favourites with a twist, the range enables busy kitchens to quickly and simply create standout dishes that don’t compromise on taste and quality,” she commented. 

The range is supplied frozen for an “absolute minimum” of wastage, Moy Park added. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now