JBS-owned European meat group Moy Park is launching a new “casual dining” range to foodservice customers in the UK. 

The ten strong line of chicken products has been designed to help operators take advantage of the “de-formalised dining” sector, valued at GBP5bn (US$6.98bn), the company said. 

Products include: British chicken ballotine, Katsu curry chicken melts, buttermilk wings, smoky BBQ chicken shanks, tomato and mozzarella chicken melts, southern spiced chicken thigh burger, nacho cheese steak, garlic and cracked black pepper koftas, Mexican koftas, and a gourmet herb crusted chicken burger.

Frannie Santos-Mawdsley, senior customer marketing manager of European Foodservice at Moy Park, said that the line offered something “new and exciting”. 

“Backed by a weight of insight, our new casual dining range offers busy kitchens… an innovative, consistent and fresh take on chicken, adding personality and profitability to menus. Tapping into key trends such as Americana, street-food and spiciness as well as traditional British favourites with a twist, the range enables busy kitchens to quickly and simply create standout dishes that don’t compromise on taste and quality,” she commented. 

The range is supplied frozen for an “absolute minimum” of wastage, Moy Park added.