US Agriculture Secretary Ann Veneman has announced the launch of a national awareness campaign to educate non-commercial bird owners about avian health and poultry diseases.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Biosecurity for the Birds campaign is designed to inform people who raise their own poultry or who own exotic birds about the symptoms associated with diseases such as avian influenza and exotic Newcastle disease. The campaign includes an expanded emergency poultry surveillance and outreach program focusing on non-commercial or backyard poultry in states considered at risk for poultry diseases.


“We must be vigilant in educating producers on how to better protect their birds so that future outbreaks of serious poultry diseases such as exotic Newcastle disease are eliminated,” said Veneman. “This program will help greatly in our animal disease prevention, detection and eradication efforts.”


This campaign, which asks owners to report sick birds, came about as a result of the outbreak of exotic Newcastle disease in California and other western states in 2002 and 2003. The outbreak cost the states and federal government more than $180m to eradicate.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now