UK grocery retailer Wm Morrison faces a major challenge to restore sales at its new acquisition Safeway as the latest industry data revealed sales at Safeway stores continued to slide.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


According to figures from market research firm TNS, Safeway’s market share in the 12 weeks to 23 May fell to 8.0%, compared to 9.1% in the year-ago period and 8.2% in the 12 weeks to 25 April.


However, the Morrisons chain maintained its market share of 6.2% from a month earlier, up from 5.7% in the year-ago period, reported Reuters.


Tesco continued to notch up market share to 27.6% in the latest period, compared to 27.5% a month earlier and 26.4% in the year-ago period. Asda’s market share of 16.6% was unchanged from a month earlier, while Sainsbury’s held onto its market share of 15.5% from a month earlier.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now