The low-carb trend has peaked in the US according to several reports.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


The percentage of people following diets like Atkins and South Beach is declining, from 9% in January to 4.6% in September, according to the NPD research group.


Weekly book sales of the South Beach Diet slowed to about 20,000 in early October, down from around 70,000 during its peak in early March, according to Nielsen BookScan.


Food sales aimed at low-carb dieters are also sluggish, rising only 6.1% during the three months ending in September, down from triple-digit gains in the previous 18 months. Due to stiff competition from the growing number of low-carb products, Atkins Nutritionals Inc. hired a turnaround specialist and warned of job cuts.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now