Kellogg Canada said it has established an important category innovation with three new breakfast cereals for those wanting less sugar without artificial sweeteners.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Special K CarbFit, Froot Loops 1/3 Less Sugar and Frosted Flakes 1/3 Less Sugar target Canadian carb-watchers and those wanting sweet taste with less sugar.
“Froot Loops 1/3 Less Sugar and Frosted Flakes 1/3 Less Sugar maintain great taste without artificial sweeteners,” said Christine Lowry, Kellogg’s vice president, nutrition and corporate affairs. “We have two great-tasting cereals that both parents and kids will agree on.”
Special K has long been associated with weight maintenance, and the CarbFit variety targets the growing number of consumers following reduced carbohydrate diets. Media campaigns, store sampling and on-pack advertising will market the products.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
