Environmental campaign group Greenpeace has said it will end its campaign against the New Zealand unit of US fastfood giant McDonald’s after the company instructed its chicken suppliers to use feed that is not genetically modified.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


“McDonald’s has given us a position statement consistent with the stance the company has taken in Europe which urges its chicken suppliers to source non-GE [genetically engineered] soy feed,” Greenpeace GM campaigner Steve Abel was quoted by the New Zealand Herald as saying.


Greenpeace has been carrying out a campaign against the chain in the last few weeks aimed at encouraging McDonald’s to switch to non-GM feed.


Abel said that Inghams, McDonald’s main chicken supplier in New Zealand, told the fastfood company its next two shipments of soy meal into the country would come from a non-GM area of Brazil.


“We will be keeping a close eye on these shipments and seeking independent testing of the soy to demonstrate its non-GE purity,” Abel added.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact