Environmental campaign group Greenpeace has said it will end its campaign against the New Zealand unit of US fastfood giant McDonald’s after the company instructed its chicken suppliers to use feed that is not genetically modified.


“McDonald’s has given us a position statement consistent with the stance the company has taken in Europe which urges its chicken suppliers to source non-GE [genetically engineered] soy feed,” Greenpeace GM campaigner Steve Abel was quoted by the New Zealand Herald as saying.


Greenpeace has been carrying out a campaign against the chain in the last few weeks aimed at encouraging McDonald’s to switch to non-GM feed.


Abel said that Inghams, McDonald’s main chicken supplier in New Zealand, told the fastfood company its next two shipments of soy meal into the country would come from a non-GM area of Brazil.


“We will be keeping a close eye on these shipments and seeking independent testing of the soy to demonstrate its non-GE purity,” Abel added.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.