Mondelez International is to debut a vegan chocolate product in the UK and Ireland in the shape of Cadbury Plant Bar.
The product, a first for the company, is a plant-based version of its Cadbury Dairy Milk bar.
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US confectionery giant Mondelez said the move is part of its “on-going commitment to offering consumers greater choice”.
The bar was developed over a two-year period at Mondelez’s research and development centre in Birmingham in the English Midlands. The UK and Ireland are the first markets worldwide.
It is made using almond paste and is available in two flavours, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces. The bars are registered by the Vegan Society.
The bars will also be wrapped in 100% plant-based packaging, made from bio-sourced plastics from renewable sources.
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By GlobalDataLouise Stigant, UK managing director of Mondelez, said: “With 500,000 participants in this year’s Veganuary [a UK initiative for people to go meat-free in January] double the number of participants from the year before, the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent.
“At Mondelez, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.”
The move follows the launch of Cadbury Dairy Milk with 30% less sugar.
Cadbury Plant Bar will be available from November in Sainsbury’s stores nationwide and in other retailers from January 2022. It has a RRP of GBP2.50 (US$3.39) for a 90g bar.
