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October 7, 2021

Mondelez launches vegan Cadbury bar in UK, Ireland

The product, a first for the company, is a plant-based version of its Cadbury Dairy Milk bar.

Mondelez International is to debut a vegan chocolate product in the UK and Ireland in the shape of Cadbury Plant Bar.

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What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

The product, a first for the company, is a plant-based version of its Cadbury Dairy Milk bar.

US confectionery giant Mondelez said the move is part of its “on-going commitment to offering consumers greater choice”.

The bar was developed over a two-year period at Mondelez’s research and development centre in Birmingham in the English Midlands. The UK and Ireland are the first markets worldwide.

It is made using almond paste and is available in two flavours, Smooth Chocolate and Smooth Chocolate with Salted Caramel pieces. The bars are registered by the Vegan Society.

The bars will also be wrapped in 100% plant-based packaging, made from bio-sourced plastics from renewable sources.

Louise Stigant, UK managing director of Mondelez, said: “With 500,000 participants in this year’s Veganuary [a UK initiative for people to go meat-free in January] double the number of participants from the year before, the increasing public appetite for varied snacking options and plant-based alternatives has never been more apparent.

“At Mondelez, evolving consumer demands have long informed our ambition to provide a wide range of products that work for everyone and the new Cadbury Plant Bar range is the latest stop on this journey.”

The move follows the launch of Cadbury Dairy Milk with 30% less sugar.

Cadbury Plant Bar will be available from November in Sainsbury’s stores nationwide and in other retailers from January 2022. It has a RRP of GBP2.50 (US$3.39) for a 90g bar.

Related Companies

Free Whitepaper
img

What is the impact of historically high inflation on the UK consumer landscape?

The average UK consumer is experiencing a severe cost-of living crisis as inflation surges to a forty-year high and the price of goods continues to rise. This shock is the result of the sharply increasing costs of commodities, energy, and the ongoing conflict in Ukraine, and is threatening FMCG manufacturers, retailers, and foodservice operators’ ability to survive and grow. Inflation will have a profound effect on many consumer-facing industries in 2022 and beyond. Consult GlobalData’s new whitepaper, Inflation in the UK: The Impact of Historically High Inflation on the UK Consumer Landscape, to better understand shifts in consumer behavior and their impact on spending patterns, as well as the implications for UK businesses. This whitepaper covers:  
  • Why has global inflation returned with a vengeance?
  • What is the current inflation situation in the UK?
  • What impact is inflation having on UK retail sales?
  • What tactics are businesses relying on to tackle the effects of high inflation?
  • How are consumers changing their behaviors to cope with the higher cost of living?
  • Which industry sectors are most vulnerable to reduced consumer demand?
  • How is the government responding to high inflation?
  • How long will high inflation last in the UK?
  • How can your company survive and thrive in a high inflation environment?
Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.
by GD50 Custom
Enter your details here to receive your free Whitepaper.

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