Belgian retailer Delhaize Le Lion has offered some 2.6 million customers the option of paying their bill with a new loyalty reward card scheme, which swings into action tomorrow [Thursday].
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Some 118 stores in Belgium accept the card, which will feed into an electronic payment system. Customers will pay €2 (US$1.77) to obtain the card, and can use it to pay for goods up to the value of €400 per week. Each transaction earns them five points, which can later be redeemed against goods.
