Danish food ingredients firm Danisco is to introduce a range of probiotics, designed for inclusion in a variety of food and beverage applications, under its new Howaru brand.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The products are the result of a five-year research project conducted by the New Zealand Milk and Health Research Center, and the New Zealand Dairy Research Institute, along with other health researchers, Danisco said.


Two cultures are currently offered in the Howaru product line are Bifidobacterium lactis and Lactobacillus rhamnosus. Lactobacilli and bifidobacteria, both normal beneficial microflora naturally present in the intestinal tract, are associated with several health benefits including enhanced gut function and stability, improved protection against infection and cancers, reduced blood cholesterol, enhanced immune response and more.


Danisco said there had been more than 20 studies published indicating the safety and ability of Howaru Bifido and Rhamnosus probiotics in improving gut function, boosting the immune system and promoting good health.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact