TURKEY: Frito Lay Turkey sees new ads boost sales by 40%
The Turkish arm of US snack giant Frito Lay, Frito Lay Turkey, has reported that its latest advertising campaign, launched earlier this month, has so far boosted sales by 40%. The campaign is to last until March 2002. Frito Lay Turkey, which producers and distributes the Ruffles, Doritos, Cheetos and Lay snack brands, currently holds a 75% stake in the domestic market.
The Turkish arm of US snack giant Frito Lay, Frito Lay Turkey, has reported that its latest advertising campaign, launched earlier this month, has so far boosted sales by 40%.
Frito Lay Turkey, which producers and distributes the Ruffles, Doritos, Cheetos and Lay snack brands, currently holds a 75% stake in the domestic market.
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