Tesco’s market share actually slipped in the 12 weeks ended 11 September 2005, but the year on year growth of Britain’s biggest supermarket continues at 11% according to the latest TNS Superpanel.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Figures for the latest 12 week put Tesco’s market share at 30.3%, off its all time high of 30.5%, but up from the 28.0% Tesco attained at the same time last year.
Superpanel Communications Director Edward Garner also pointed out that the figures show a continued recovery at Sainsbury with growth of 5% out-pacing the market and the share lifting to 15.7% – up from 15.3% a year ago.
For the third period running Asda have lifted their share from the low point of 16.4% (seen in June) up to 16.9% now, he said. This is as a result of their renewed concentration on price and promotional activity in a ferociously competitive market place.
The combined Morrisons / Safeway share continues to show year-on year decline but as the last vestiges of the Safeway fascia disappear we are starting to see signs of stability – the share is unchanged from the previous period and this means that the likely ongoing share is likely to be around 11%.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataSomerfield hits a peak of 4.3% this period – an impressive growth rate of 22% fuelled by acquisitions from Safeway and conversions from Kwik Save.”
