A new US study has revealed that convenience and not health is the primary factor motivating US consumers when it comes to purchasing food.
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The NPD Group’s Annual Eating Patterns report has found that sandwiches are now the dish served most often in American homes at dinnertime (11.1%), more often than chicken or beef entrees, Italian dishes and homemade family recipes.
Lunch is no different, with the average American bringing 13 lunches home from a restaurant last year, a 62% increase over 1990.
While 92% of consumers consistently respond that they think it important to purchase fresh foods, less than half of main meals at home have at least one fresh product.
Other findings show 100-calorie packaging and organics continue to grow in popularity, and 71% of adults want to trim fat from their diets, with 59% wanting less sugar. Just as many adults want to add probiotics to their diet (9%) as want to avoid them.
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By GlobalData
