US private-equity firm Wind Point Partners has acquired UK pet foods and treats manufacturer Assisi Pet Care.
Financial details of the deal were not disclosed.
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Headquartered in the English town of Melton Mowbray, Assisi Pet Care’s products are sold in the UK and in continental Europe. The company has two production facilities in Poland.
The group sells through grocery stores, e-commerce outlets and specialist pet stores, offering branded and private-label products. The company’s brands include Hi Life, Hollings Dog Treats and Pet Munchies.
The company was founded in 2020 by CEO Peter Mangion as a platform to acquire, integrate and grow pet food companies. Wind Point said it is “partnering” with Magnion.
Paul Peterson, Wind Point’s managing director, said the business’s long-term experience in the overall pet sector “positions [it] well to support” Assisi Pet Care in its “next phase of growth”.
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By GlobalDataWind Point’s portfolio includes investments in animal-litter business Targeted PetCare.
Adam Jump, vice president at Wind Point, added: “Assisi is a rapidly growing platform with significant opportunity in the dynamic European pet care industry. Peter [Mangion] and the Assisi management team have built an outstanding business that sits at an exciting inflection point.”
Last year, Assisi Pet Care announced two acquisitions, buying Poland-based Maced and UK-based Pet Munchies.
Last month, Wind Point was reported to be exploring a sale of US aseptic products manufacturer Gehl Foods.
A potential deal could fetch more than $600m, including debt, Reuters suggested, quoting sources familiar with the proceedings, who said Gehl has hired William Blair and Bank of Montreal as financial advisers for the sale process.
