Super-Sol Ltd, Israel’s largest food chain, will invest NIS150m (US$40.76m) in its new Super-Sol Sheli format. Super-Sol Sheli will include 125 neighborhood supermarkets nationwide, comprising the former brands Hyperneto, Clubmarket and Hatzi Kupa. Each supermarket will cover between 350sq.m and 1,500 sq.m.
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The move is in line with Super-Sols expansion strategy. According to Nielsen Net-Rating Israel, Super-Sol had a 37.7% share of Israel’s retail market in July 2006. In March 2005, on the eve of Passover, Super-Sol launched its Super-Sol Deal chain of discount supermarkets, which currently has a 13% market share. In February 2006, the report notes that Super-Sol launched the Super-Sol Big chain of hypermarkets, which now has an 8% share of the market.
