Super-Sol Ltd, Israel’s largest food chain, will invest NIS150m (US$40.76m) in its new Super-Sol Sheli format. Super-Sol Sheli will include 125 neighborhood supermarkets nationwide, comprising the former brands Hyperneto, Clubmarket and Hatzi Kupa. Each supermarket will cover between 350sq.m and 1,500 sq.m.
The move is in line with Super-Sols expansion strategy. According to Nielsen Net-Rating Israel, Super-Sol had a 37.7% share of Israel’s retail market in July 2006. In March 2005, on the eve of Passover, Super-Sol launched its Super-Sol Deal chain of discount supermarkets, which currently has a 13% market share. In February 2006, the report notes that Super-Sol launched the Super-Sol Big chain of hypermarkets, which now has an 8% share of the market.