Vietnamese baked goods and confectionery producer Kinh Do has identified a growing global market for the local delicacy known as moon cakes.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The company has exported five containers of 72 tons of moon cakes to Germany and the US, and says it expects 2006 exports to reach 100 tons, 20% up on last year.


Popular throughout Vietnam, there is a range of moon cakes which include ingredients such as lotus seeds, green beans and green tea. They are also available to local consumers with Internet access.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now