Nestlé USA confectionary unit Willy Wonka has released new candy ranges called SweeTARTS Squeez and Sour NERDS in the US market.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Sour NERDS will be available in Lightning Lemon and Amped Apple flavours, while SweeTARTS Squeez has Wild Cherry and Green Apple varieties.


A launch event for both ranges will be held at Dylan’s Candy Bar in Manhattan, with pop star Jesse McCartney making an appearance.


Wonka will transform Dylan’s Candy Bar into a replica of the fictional character’s magical factory for the launch, where a line of 50 children will be the first to taste the new products.


“Wonka’s Wacky FUNday is an expression of how Willy Wonka always creates the unpredictable in candy and fun,” said Tricia Bowles, manager, public relations, Nestlé Confections & Snacks. “After testing and tasting to find the perfect formula, Willy is finally releasing SweeTARTS Squeez and Sour NERDS for kids to enjoy starting this summer.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now